Apple is said to have notified suppliers that it has cut its production target for the first quarter of this year to 20M, after previously telling them to expect to produce 40M units
The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.
The production cuts for the X will have a domino effect on manufacturers that have supplied high-performance components for the handset, with the combined impact expected to run into billions of dollars.
Apple is believed to have started considering an increase to proportion of liquid crystal display iPhone models by reducing production of the OLED screen models scheduled for release this year.
This tallies with yesterday’s KGI report, which said that the 6.1-inch LCD iPhone expected to be launched this year could help the company recover from ‘lower than expected’ iPhone X sales.