With less than 100 days to the biggest sporting event on Earth, the 2018 FIFA World Cup, Jason Derulo has unveiled his exuberant new song “Colors,” which is expected to serve as one of the anthems for the upcoming soccer tournament in Russia.
“Through my years of travel, I’ve been able to see the beauty in our cultural differences and I wrote ‘Colors’ to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams,” Derulo said of the song in a statement.
“It’s a tournament that celebrates athletic excellence and I’m honored to provide the soundtrack.”
Previous World Cup anthems include Shakira’s 2010 single “Waka Waka” and 2014’s “Dar um Jeito (We Will Find a Way)” featuring Carlos Santana, Wyclef Jean and Avicii.
It is understood that the song was selected by Coca-Cola as its official song of the tournament.
It was announced in February that the American musician would take up the baton from Pitbull and Shakira before him in a collaboration with Coca-Cola for the upcoming tournament in Russia.
Ricardo Fort, vice president of Global Sports Partnerships at The Coca-Cola Company, adds, “We believe that music and soccer are intrinsically linked by the passions they evoke. We are excited to welcome Jason to the team, and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™.”
After the song’s premiere, Derulo tweeted at Donald Trump, “We’re all united in the fact that we’re different” with the Haitian flag.
— Jason Derulo (@jasonderulo) March 9, 2018
The is because the singer’s parents hail from Haiti, one of the countries that the president infamously labeled a “shithole.“