D’banj and Banky W become Cîroc Ambassadors
Two of Nigeria’s finest pop stars, D’banj and E.M.E boss,Banky W, have just been unveiled as brand ambassadors of leading ultra-premium vodka, Ciroc. Cîroc is a brand of eau-de-via vodka produced and distributed by the drinks company Diageo in France.
At a special event held today, February 6, 2015 at Intercontinental Hotels in Victoria Island, Lagos, the duo were unveiled by Joe Nazel, the head of Ciroc Nigeria, who disclosed that the choice of both stars as the face of the premium drink took him and his team at least 6 months in planning and to arrive at the point of unveiling today.
While Banky W have been at a number of events hosted or sponsored by Ciroc in recent times, like the blue stone party at Ibiza, Spain in 2014, the announcement of D’banj is a new one that might just be down to his brand power and influence on the Nigerian music scene.