Pusha T, who also serves as the president of G.O.O.D Music, has launched his new hip hop-centric app, “heir.” He linked up with tech entrepreneur, Summer Watson to launch the application. Watson’s worked at TuneIn and Playdom in the past.
The app allows fans vote new songs up or down. The individuals who show that they have a good ear for the latest music are rewarded a new digital currency called “Crown.”
“Heir” is also meant to help emerging artists garner more attention to their art. The app, which began taking sign-ups for early access, allows fans to use “Crown” to buy the attention of other artists and industry tastemakers.
According to HollywoodReporter, the app’s goal is to engage the hip hop industry with fans more frequently.
In addition to Pusha T and Summer Watson, Def Jam Records A&R Executive and Push’s manager, Steven Victor as well as Epic Records A&R executive Joey Arbagey serve as advisors for heir.